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92.7 BIG FM SPEARHEADSWATER CONSERVATION CAMPAIGN ‘PANI BACHAO LIFE BANAO’

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By Rini Srivastava


"92.7 BIG FM INVITES KIDS ACROSS 45 CITIES IN INDIA TO PARTICIPATE IN A PAINTING COMPETITION AND CHAMPION THE WATER CONSERVATION CAMPAIGN - 'PANI BACHAO LIFE BANAO"

92.7 BIG FM, India’s No. 1 Radio Network has consistently championed successful social initiatives and for the fourth time in a row, launches the water conservation awareness drive - PaniBachao, Life Banao, this year. Calling for national support from listeners to fight the crucial problem of water scarcity, the FM channel is encouraging participation from children to drive the crusade and remind grown-ups to conserve water. Child personalities SaloniDaini and BalGopal of BIG Magic have been roped in to lead this campaign. They will find practical solutions to water wastage and create awareness & empathy about the water crisis faced in our country.

In line with this initiative, 92.7 BIG FM will also attempt to create a Limca Book Record for the largest kids painting competition across the country. The on-ground campaign will call out to kids below 16 years across 45 cities to participate in a national drawing contest on Sunday 7th June where they will be required to express water conservation, its significance and effects through art. Aiming to execute a two hour competition simultaneously across locations PAN India, the FM network will target participation by over 45,000 kids.

To participate, parents can register on http://927bigfm.com/savewateror sms SAVEWATER to 545454.

92.7 BIG FM’s expansive reach has enabled them to create awareness and promote various social causes, over the years. The one month campaign will be backed by on-ground as well as on-air activities along with an extensive digital campaign.

Speaking about the campaign, Mr. AshwinPadmanabhan, Executive Vice-President and Business Head, Reliance Broadcast Network Limited stated,“PaniBachao Life Banao is a very special campaign for us and through this initiative, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. This year, we wanted children to drive the message and lead the campaign, reminding adults of the need to preserve water. We have a robust campaign across the digital medium, on-air promotions and on-ground events to drive this social cause and we are positive that it will create a huge impact.”


About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor,BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division. For more information log on to www.reliancebroadcast.com

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