As the temperature soars and makes way for the sunny days, India’s No. 1 and Most Trusted Radio Network 92.7 BIG FM is planning to give its ardent listeners ‘comic’ relief to beat the heat.
Known for its unique programming and content, India’s No.1 radio network announced its exciting new campaign BIG Garmi Ki Chhutti with the big-wigs of comedy Krushna Abhishek, Sugandha Mishra, Saloni Daini and Bal Gopal from BIG Magic at a press conference held in Mumbai on 13th May, 2015.
Krushna and Sugandha enthralled audiences with their distinctive flair and fabulous comic timing. The act was a sneak peek into the soon to be launched biggest comedy show on radio. With Krushna and Sugandha as the show hosts, it is 92.7 BIG FM’s promise to provide entertainment for the whole family this summer every evening 5 pm onwards.
The event also witnessed the announcement of a water conservation awareness drive Pani Bachao, Life Banao, which will encourage participation from children to drive the crusade. Child personalities Bal Gopal of BIG Magic and Saloni will lead this campaign encouraging children across the country to goad grown-ups to conserve water. They will find practical solutions to water wastage and create awareness & empathy about the water crisis faced by most Indian towns & cities.
Speaking about this event, Mr. Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited stated, “BIG Garmi Ki Chhutti’ takes the route of beating the heat through humour and we have roped in the best in the business to provide entertainment for the whole family this summer. 92.7 BIG FM has been driving the “Pani Bachao, Life Banao” campaign successfully over the past four years, this year we have made our Kids the Brand Ambassadors for the campaign to conserve our planet’s most precious resource; water. BIG Garmi ki Chhutti is thus a great opportunity for our Brand Partners to connect with their consumers in a meaningful and fun manner.”
The man with quick wit and a rib-tickling sense of humour, Krushna spoke about being a part of BIG Garmi Ki Chhutti, “I am extremely delighted to be a part of BIG Garmi Ki Chhutti, the biggest comedy show on radio. Fun and humour are an essential part of any summer vacation and the campaign allows me to entertain listeners and keep the mood light and happy during 92.7 BIG FM’s special summer offering.”
Talented comedian, singer and television presenter, Sugandha Mishra expressed, “92.7 BIG FM’s summer campaign, BIG Garmi Ki Chhutti is a fun and innovative offering that involves components of laughter, masti and keeping it cool in this hot weather! I am excited to be a part of the biggest comedy show on radio and I am happy to entertain listeners by spreading joy and laughter.”
The youngest comic star on Indian Television, Saloni stated, “I am extremely happy to be a part of 92.7 BIG FM’s campaign Garmi Ki Chhutti. Radio is one of the strongest mediums to communicate and I am glad that 92.7 BIG FM has given me the chance to express my thoughts through ‘Pani Bachao, Life Banao’ and support the cause.”
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, Big Magic Ganga – the No. 1 regional Channel of Bihar and Jharkhand; Big Magic International – a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill – the destination for action entertainment; and Big Productions – its television content production division. For more information log on to www.reliancebroadcast.com
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