“ An internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.” - explained by Wikipedia Pay Per Click or PPC is as one of the most effective modes of advertising in today's digital age where every minute a new website born with an expectation to catch attention of millions and make noticeable revenue. Yes, if you want simple results as soon as possible, then this is the technique to be. Using tools such as Google AdWords, Yahoo Search Marketing and others, this type of advertising helps to draw more potential customers to your website; you will pay the hosting search engines only when the ads are clicked and directed to your website. For sure-fire success, it is cardinal for all internet marketers to have a rock-solid knowledge about PPC fundamentals. How Will PPC Benefit Your Business? PPC advertising is
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