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Understanding nuts and bolts of Pay Per Click Advertising

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By Rini Srivastava


“An internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.” -  explained by Wikipedia

Pay Per Click or PPC is as one of the most effective modes of advertising in today's digital age where every minute a new website born with an expectation to catch attention of millions and make noticeable revenue. Yes, if you want simple results as soon as possible, then this is the technique to be. 

Using tools such as Google AdWords, Yahoo Search Marketing and others, this type of advertising helps to draw more potential customers to your website; you will pay the hosting search engines only when the ads are clicked and directed to your website. For sure-fire success, it is cardinal for all internet marketers to have a rock-solid knowledge about PPC fundamentals.

How Will PPC Benefit Your Business? 

PPC advertising is an ideal and speedy way to exhibit your business in front of your target online audience. A lot of people think that PPC and SEO are connected in some way or another, but it’s not true! With PPC you can see results instantly while SEO tactics takes around 4-6 months to become visible. PPC gives your brand a strong visibility that is not possible through search engine optimization.

How do I create a PPC campaign?

Selection of keywords related to your business is the first step, which you need to take in this direction. Then the keywords will be activated in searching engines, such as Bing, Yahoo, and Google. Next step is the creation of ad to market your services, products or business. Every time end-users look for relevant keywords, they will see your advertisement. If a user clicks on your ad then you’ve to pay for your ad.

As per your budget and requirement, you can employ this concept to numerous keywords and thousands of ads and it will ultimately result in Pay per Click campaign. The whole procedure demands excellent skills and great meticulousness. That’s why majority of marketers take help from fully-pro digital marketing companies for desired results.


Where do PPC Ads Become Visible on Search Engine Websites?

PPC ads that are connected to your business’s keywords appear on all search engines like Google, Bing, etc. Organic links and Sponsored links are basically two groups of links on every search engine page. The sponsored links are handled by PPC advertising and they show up on the right side of the page on top. SEO or another form of digital marketing decides the right order of the organic links that are catalogued below the sponsored links.

Sum and substance…

Learning the ground rules of using PPC advertising is mandatory to form excellent digital advertising. A well-crafted PPC campaign has the capability to boost up your advertising to its utmost limit. So, what are you waiting for?
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