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Facebook Marketing - Some useful tips and tools

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By Rini Srivastava


Facebook, the giant size social media platform doesn’t need any introduction. As per a latest survey, 1,310,000,000 Facebook users are active. Furthermore, 1 million links are shared on Facebook after every 20 minutes. Another interesting fact is that FB is available in more than 70 languages, which makes it a wonderful online marketing tool. With this powerpacked social media tool, you can quickly get some exposure and beef up your relationships without devoting a large chunk of time on FB. 

Below are some great tools and tips that will help you to get the most out of your online marketing efforts on Facebook:
  1. Fill Out the About Us Page Carefully. About us page of a website is one such section wherein most of the people drop the ball. Umpteen numbers of businesses only place a link on their website along with their name only. So be wary about this segment. Make sure it clearly displays the information regarding the services offered by you, your area of expertise and other information your visitors need or want to know. In addition, add the location of your business, site’s URL, contact number, and social media links to show your proficiency.
  2. Create a Highly Appealing Page. With a killer Facebook page, you can easily flaunt your expertise. After all, how can your visitors be credulous that you actually have the skills you sing your own praises on your About Us page if your FB cover looks less imposing? So, you need to create an interesting and intriguing design. Moreover, you can also use your company’s logo as your profile photo as it will show your genuineness. Whatever you write or whatever photos you use, all the things must be connected strongly with your business. By keeping all the digital marketing visuals connected with each other, you can easily make your brand more identifiable and memorable.
  3. Fill With Appropriate Content. One of the most vital parts of a successful Facebook page is the use of right content on your page. A recent survey revealed that 32% people unlike a page due to boring and stale posts. Although it takes some time to find out the taste of your followers, but you can get victory over this issue by using some excellent ideas like blog posts, feedback of clients on projects, contests, and so forth.
  4. Get Active on Your Personal Account. You are required to devote large chunk of time with people, in order to build successful and meaningful relationships. For this, you need to be active on your personal Facebook account and while communicating with others, make sure you use friendly and polite language. The most important thing is that you need to refrain yourself from trying to put in a plug about your business.

The success of rock-solid networking depends on communicating with people, loads of people. So, stretch your FB list by taking part in communication with your friends. Here the rule of thumb is to meet new people and eventually your connections will show you the path of success. Would you like to add your valuable suggestions in this post? If yes, then drop your suggestions in the comment box below!

Tags: Facebook Marketing, Fb marketing tips, FB Marketing Tool, 
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