India’s most popular and No. 1 Radio Network, 92.7 BIG FM has always been on the forefront of various ground-breaking initiatives. With World No Tobacco Day around the corner, 92.7 BIG FM is geared up to initiate a distinctive campaign - ‘Sutta Chhod De Yaar’ in a bid to create awareness about the dangers of smoking and consuming tobacco and celebrate the decisions of those who want to kick the habit. For the first time in the history of FM radio, 92.7 BIG FM through a radio reality challenge, ‘Sutta Chhod De Yaar’ , will shortlist contestants on the basis of their life journey, stories of why they started smoking and why they decided to quit. Three contestants with the most motivational responses across 24 markets (metros and major non-metros) will be selected to take part in one of the most gut-wrenching three day contest starting May 28 th – 30 th . However, just kicking the habit is not enough as BIG FM challenges participants by...
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