Traditional Marketing Revival: Establish Your Brand “In Real Life”

Internet - the youngest medium, has completely taken over the marketing world; greatly impacting performance of radio and TV adverts. You can feel its presence by simply taking a look around yourself and trying to find a billboard or a poster without a large website link or QR code. At this point it would seem pointless to invest any effort or money into traditional marketing, however just like punk music, traditional marketing will always be there, and if you are looking into establishing your brand, it would be wise to keep an eye on it. Follow these effective, low-budget steps and you will improve your brand image in real life as well as the internet. 

1. Choose the Event Wisely 

The first and one of the biggest mistakes people tend to do is not researching the event they plan to present their product at, however this process is crucial as it will serve as the basis upon which you should then build your marketing strategy. A generic campaign will only get you this far, so start looking at your direct competition, their offers, approach, as well as the event itself including planned visitor numbers, and general tone (you don’t want to appear underdressed). 

2. Find Out More about Your Audience 

This step is different from the first as it involves the information you have now gathered and the approach you are willing to take considering your audience’s needs and expectations. Knowing who your target audience is a very broad technique and doesn't exactly cover some very important details. This is where your digital marketing campaign comes into play, which should have given you the exact feedback of your current and potential clients. During an event, you have the opportunity to prepare and directly address any issues or comments you have by now received on the internet. Use this opportunity, as it is more effective and will show that you are motivated to solve any issues personally. 

3. Decorate Appropriately 

You want to deliver your message as clearly as possible, so make sure the surrounding doesn't hinder you in doing so, and actually helps you set the atmosphere as well as represent your brand properly. In order to set yourself apart from the rest, you can start off by investing in promotional printed marquees , as well as high-res banners and posters. If you are looking for a less corporate look, install natural lighting lamps and look for a less edgy furniture to make your audience feel more comfortable. 

4. Merchandise 

You want to not only impress everyone during the event, but also leave them with a small reminder of your brand. Keychains, pens and sunglasses may seem as a waste of money in the era of digital marketing, however do not underestimate the power of tangibility; if done right, your merchandise will  have a clear advantage over internet marketing. For example, one of the biggest trends this year are custom made iPhone cases which most certainly serve their purpose, as well as make sure your brand logo always accompanies your client. There are tricks to get the most out of each medium. While internet is focused on pro diving instant, engaging content and establishing a connection between a brand and its clients in such manner, traditional marketing highly depends on your approach to audience and presentation. You want to set the perfect atmosphere, build a sense of familiarity and leave a print in your potential clients memory.