Skip to main content

Optimizing E-Commerce SEO Campaigns

Image
By Rini Srivastava


The e-commerce industry is spreading its wings in a rapid speed. The number of e-commerce websites is escalating very speedily, and entrepreneurs, especially newbie are trying hard to clutch a strong place. According to Internet Retailer, about 262 billion dollars were spent on shopping sites in 2013 and this amount is quite higher than the previous year. Every entrepreneur who is in this world wants to earn great revenue. Here in this post we are going to shed light one important tips that will improve the online visibility of your website and help you to drive genuine traffic to your e-store.

 Tips for Increasing Ecommerce Website’s Conversion Rates
  • Optimize your shopping funnel
  • Make sure you target long tail product essential keywords
  • Navigation of e-commerce website should be easy and clear
  • You need to optimize the description of products available at the site
Now we are going to mention some simple strategies that could be easily performed by a seasoned as well as novice. Take a look:

1. Optimizing Your On-Page Factors. If you are running a large shopping portal, then descriptions, optimization of titles, images alt tags, and creating content for every page seems like a very complicated task. But in reality it’s not. Here are some best practices that are referred by Google regarding On-Page optimization.

  • Add external links to all relevant sources
  • Image alt tags must contain germane focus keywords
  • Include descriptive and appropriate title tags with suitable focus keywords
  • The content of all pages must be relevant, unique and relevant to the category or product
2. Optimizing the Navigation of Your Ecommerce Website. If we talk about digital marketing, clever navigation of e-stores is the most important practice. Marketers who do not keep their websites navigation simple usually face the problem of high bounce rate. You must take all precautions while optimizing your website’s navigation so you can guide your potential visitors to execute certain chores like buying of products or services. The top navigation can be carried out by placing highly profitable products in top navigations. Apart from this there are some other intelligent ways through which you can optimize the navigation of your website and increase your ROI and marketing performance.

3. Shopping Funnel Optimization. Shopping funnel optimization can be carried out in several ways. One popular way to do so is by decreasing the number of steps involved in the process of buying a product. Most of the buyers abandon a shopping portal just because of time consuming sign out process. In this string, another way is to encourage a visitor to complete the purchase. You can do this by offering some prizes to buyers prior to their entry into the Pay Now section. Whether you make small or big change to your shopping funnel, you need to make use of Google analytics to the type of response from visitors regarding employed changes. Now implement all these sweet changes and you’ll definitely see great increase in your conversion rate.

Tags: ecommerce, ecommerce website, seo strategies, 
Labels:

Comments

Post a Comment

Popular posts from this blog

Healthy Lifestyle : Greening The Cleaning Eco-friendliness

By Unknown
Time to clean your home, but before you start you have to go through the preparation ritual, opening all windows so that chemical fumes would air out. Cleaning with industrial cleaning products could mean that you are actually bringing in more poison than you are trying to get rid of. Switching to green cleaning will not only save you some money, but it will also make your home feel fresh. If you worry about green cleaning not being efficient enough just because it is missing antibacterial properties, guess again. Most of your household items can be doubled as cleaning agents that you can safely use around the house. Baking soda Everyone has baking soda lying around, it is a very common ingredient that you can get for little money. When mixed with simple water, it cleans miraculously, even the toughest stains have a hard time. You can use baking soda on almost all surfaces that you can find around your house, without damaging anything. For the hard to reach places, you can...
Post a Comment
Read more

Chef Vaibhav Mahajan Talks About His Delicious Journey

By Unknown
"A whole lot of magic is cooked up in kitchen." Chef Vaibhav Mahajan, India's one best-known culinary expert who began his journey 10 years ago with well-regarded ITC Hotels to polish his culinary skills in the famed kitchens under the watchful guidance of its culinary masters. The 32-year-old chef is a part of Zee Khana Khazana, India’s premium 24-hour Food Channel has several syndicated shows on international cuisines along with food secrets of India. Mahajan is also hosting 'Roti and Rice'  featuring simple yet lip smacking recipes by using healthy ingredients as well as exotic recipes from across the world.   Vaibhav has multiple feathers in his hat, he is a Chef... Food Stylist... Culinary Consultant... Host... and (Food & Culinary) Educationist .   Did we mentioned that   Mr. Mahajan’s area of expertise isn’t restricted to the above list? He is don't hesitate in trying out new things like:- Creating and developing syllabus and content for t...
Post a Comment
Read more

SAMI LABS RECOGNIZED BY THE UNIVERSITY OF MYSORE AS A RESEARCH CENTRE FOR CONDUCTING Ph.D. PROGRAMMES

By Rini Srivastava
Bangalore-based Indian Multinational Health Science Company, Sami Labs Ltd, which manufactures and markets phytonutrients and standardized herbal extracts, specialty fine chemicals, and organic intermediates used in the nutritional, dermaceutical and food industries, has affiliation with the University of Mysore to facilitate the earning of Doctorate degrees for researchers. The University of Mysore has approved Sami Labs Ltd as a Research Centre by recognizing several of Sami Labs’ senior scientists as guides under whose supervision aspirants can earn a Ph.D. This opportunity will be offered to employees who have served for more than 5 years with the organization. This program at the Research and Development arm of the conglomerate Sami/Sabinsa Group, fully equipped with the most ultramodern equipment, has the goal of rewarding Doctorate degrees to the aspirants in the specialized fields of Biology, Chemistry, Biotechnology and Biochemistry. As per University norms, the cours...
Post a Comment
Read more