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Denver & Cartoon Network Enterprises Launch First Ever ‘Superman’ Deodorants in India

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By Rini Srivastava


Vanesa Group, a trusted and reliable company in Indian Personal Care segment, has partnered with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India Pvt. Ltd., to launch a range of ‘DENVER Superman’ deodorants for the first time in India. 
Launched at a press event in New Delhi, the DENVERSuperman deodorants come in two unique variants - Power & Strength. Priced at Rs. 250, the products will be available in stores across India. The DENVER Superman Power deodorant has an intense yet soothing, masculine yet gentle fragrance imbibing the characteristics of Superman. It is a magnetically attractive fragrance which is fresh with a sensual blend of sparkling grapefruit and orange.  This power fragrance is epitome of grace and has a dominating presence.

The DENVER Superman Strength deodorant is a woody aromatic fragrance. It aims at ambitious young men who realizes their aspiration and strives for new challenges.Shortly after the launch of the DENVER Superman deodorants, Vanesa Group and CNE plan to launch DENVER Batman deodorants and DENVER Superman and DENVER Batman perfumes. Additionally, Vanesa also plans to launch limited edition DENVER Superman & Batman range of products. 


Speaking at the launch, Saurabh Gupta, CMO, Vanesa Care Pvt. Ltd., said "We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market. It is all about understanding the Indian consumer’s needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products for the market.” 

Mr. Siddharth Jain SVP and Managing Director – South Asia, Turner International India Pvt. Ltd., added, “Cartoon Network Enterprises has recently been appointed as the Master Licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands of Batman and Superman into new and exciting categories and draw consumer excitement.” 

The aim of Vanesa Group is to be the leader in Personal Care in India and other parts of the World where-ever it endeavors. Even after tough competition in the market, DENVER has been performing consistently and growing @ 35% year on year with innovation across category. DENVERrange of best quality personal care products have been used and trusted by Men for years and become famous all over the world particularly for deodorant body spray, which keeps one fresh for long! Now, with Denver Superman Deodorants unleash the super hero in you!

 About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, is responsible for building world-class licensing programs across its franchises including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, Mixels, and other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone water park in Thailand. 

About Turner International India
Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. (a division of Time Warner) that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and the South Asia region including CNN International, Cartoon Network, POGO, Toonami, HBO and WB. The company also manages distribution for HBO Defined and HBO Hits in India.

 About Denver
Denver is one of the India leading & trusted brand that specializes in a wide variety of categories including deodorants, perfumes, shaving foam, skin care range and hair care range. The brand has always stood as choice of real Men and has been preferred by millions users for its fragrance & unmatched quality. Denver’s core mission is to bring innovative products, fresh new ideas, stylish designs, and superior functionality to consumers at an outstanding value.
For more info please visit: www.denverformen.com

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